Cross Innovation Leading Sustainability
on October 14th, from 10.00 until 12.00
The ECIS aims to foster the understanding of innovation and Cross Innovation, i.e. with the Cultural Creative Industries (CCIs), to support growth, jobs, and sustainability. The Green Paper to this session focuses on the 17 Sustainable Development Goals (SDGs) which altogether envision future economic progress that goes hand in hand with social justice as well as the active acknowledgement of planetary limits and appreciation of the earth system we all live in. However, it is only ten years to achieve these ambitious goals in time and hence, meet the urgent societal challenges. The COVID-19 crisis may be regarded as a burning lens on current wrongs in this regard and optimistically, a chance for an overdue systemic change reflected and proclaimed by the SDGs. The underlying paper claims that agents of the CCIs are predestined to play key roles in finding appropriate (business and overall societal) solutions for the upcoming challenges. It urges to recognize and leverage the potential of Cross Innovation in future public funding opportunities on regional, national and European level. It also calls for more open, collaborative governance systems that are better suited to navigate complexity tackling new innovation approaches and ecosystems.